Nightclub & Bar - November/December 2011

November/December 2011, Volume 26, Issue 9contents ;features;

12

LIV-ing it up on South Beach Miami nightlife maven David Grutman spills about keeping the energy — and the revenues — high. By Sean Evans

26

Drink Menu Dynamics Quench your customers’ thirst and drink up the pro;ts with a menu makeover. By Brandy D. Rand

16 Seeing Through the Smoke E-cigarettes keep guests staying longer and spending more. By Alissa Ponchione

34
Best in Bar Management:
New Year Promos that Pop
Beat the January slump and get
sales going. By Patrick Henry
22

There Goes the Neighborhood Co-op marketing events score for local businesses. By Alissa Ponchione

;departments;

2 First Round 4 Industry News 6 Marketing & Promotions 8 NCB Show 10 Recipe File 36 Beer Management

38 Wine Wisdom 40 The Bites 41 The Wire 42 The Brew/Marketplace 43 The Shelf 44 Nightcap

30

Trends 2012 Forget about keeping up — you need to stay ahead of the curve to succeed! By Nightclub & Bar

Nightclub & Bar (ISSN 0893-4177) is published monthly except for combined issues in January/February, April/May & November/December ( 9 times per year) by Questex Media Group, LLC., 306 W. Michigan Street, Ste 200, Duluth, MN 55802. Subscription rates: U.S. $30/yr, Canada $45/yr, Foreign $85/yr. Periodical Postage paid at Duluth, MN 55806 and additional mailing o;ces.

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