The Shelf
Product + Promotion News From Spirits + Beverage Companies
Old Rip Van Winkle
23-year-old Decanter
Just 1,200 decanters of Old Rip Van
Winkle Family Selection 23-year-old
bourbon whiskey are now available.
Every barrel of whiskey was chosen
from the
lower, cool-
er floors of
the aging
warehouse,
allow-
ing this wheated-recipe bourbon to
age more gracefully. This bourbon
was not chill-filtered, leaving in all
the flavor and complexity of the
whiskey. Each decanter is bottled at
the original barrel entry proof of 114.
For more information, visit
www.oldripvanwinkle.com
PaQuí Tequila
PaQuí (Pa’key),
a new luxury
tequila, hit the
spirits market
in California.
The tequila is
handcrafted in
small batches
in Tequila,
Mexico, where
the master
distiller uses selective distillation to
separate the heart of the distillation
and selects only superior flavors and
aromas. PaQuí, which means “to be
happy” in the native Aztec language,
expresses the essence of blue agave
and offers an inviting, flowery aroma.
For more information, visit
paquitequila.com.
Woodford Reserve
Seasoned Oak Finish
On Nov. 1, Woodford
Reserve released the
latest extension of its
acclaimed Master’s
Collection, “Seasoned
Oak Finish.” It is the
fourth in the series of
limited edition bot-tlings, and it features
bourbon aged in unique
barrels crafted with
wood that’s seasoned longer than
any previously used in the industry
— about three to five years. Each
bottle is individually hand-numbered
and presented at 100.4 proof. Only
1,337 cases are available.
For more information, visit
www.woodfordreserve.com.
Purity Vodka
Purity Vodka launched
in the U.S. in California, Georgia, New
Jersey and New York;
additional markets will
be added in 2010. Produced in a proprietary
pot still, Purity uses
only natural ingredients, including estate-
grown wheat and barley from Ellinge
Castle in southern Sweden. It has won
gold medals at competitions including The International Wine & Spirit
Competition in England and the San
Francisco World Spirits Competition.
Purity is available in 50 ml, 750 ml and
1.75 L bottles.
For more information, visit
www.purityvodka.com
34 Nightclub & Bar Magazine | DECEMBER 2009
Stunna Liqueur
Stunna Liqueur
combines ultra-premium vodka,
tropical rum, smooth
tequila and other
spirits with hints of
melon and citrus
flavors. The 40-proof
liqueur is packaged
in a 750 ml bottle
with pewter labeling
and a set of identifying dog tags. Stunna
is best served chilled over ice or as
part of a cocktail. It is available in
California and also Atlanta, Nashville,
Milwaukee, Chicago and Chattanooga, Tenn.
For more information, visit
www.drinkstunna.com.
Classic & Vintage Portfolio
Gains Sombra Mezcal
Domaine Select
Wine Estates added
Sombra, a single
village mezcal, to the
Classic & Vintage
Artisanal Spirits
Portfolio. Sombra is
made from organically farmed, single
variety Espadin
agave. Richard Betts
(master sommelier, Betts & Scholl,
and wine director, Castle Brands),
Dennis Scholl (entrepreneur, Betts
& Scholl) and Charles Bieler (Three
Thieves, BIELER Pere et Fils and
Charles & Charles) created Sombra.
For more information,
visit www.sombraoaxaca.com.
