than their casual dining and fine dining
counterparts,” she observes.
As for specific market trends, Miami
remains the least affected by the
faltering economy; sales are down 13
percent at the end of quarter three,
a slight change from the 12 percent
decline reported at end of the second
quarter. Sales of several spirits — cordials, American whiskey, gin, Irish
whiskey, Scotch, tequila and vodka
— were positive in Miami bars January
through September.
Washington, D.C., a market thought
by many to be recession-proof, especially in light of the arrival of the new
presidential administration, declined 15
percent overall for the nine-month period, a deeper dip from the 11 percent
decline reported at the end of June.
New York is the hardest hit metro area:
the Big Apple saw total drink sales
drop 25 percent as of Sept. 30.
Spirits are experiencing a slower
rate of decline in the bar segment;
the category was down 5 percent for
the nine months ending September as
compared to a 12 percent decline for
28 Nightclub & Bar Magazine | DECEMBER 2009
Spirits Sales Trends: January – September 2009
Dollar sales compared to January – September 2008
NY
Brandy -23%
Bar -23%
Casual Dining 6%
Fine Dining 29%
Canada -17%
Bar -17%
Casual Dining -22%
Fine Dining -16%
Cordial -12%
Bar -12%
Casual Dining 2%
Fine Dining -14%
Domestic Whiskey -5%
Bar -5%
Casual Dining -6%
Fine Dining -5%
Gin -14%
Bar -14%
Casual Dining -13%
Irish Whiskey 13%
Bar 19%
Casual Dining 8%
Fine Dining 3%
Rum 3%
Bar 5%
Casual Dining 10%
Fine Dining -13%
Scotch -17%
Bar -17%
Casual Dining -9%
Fine Dining -17%
Tequila -18%
Bar -18%
Casual Dining -17%
Fine Dining -18%
Vodka -8%
Bar -8%
Casual Dining -9%
Fine Dining -8%
GuestMetrics for Nightclub & Bar
DC
-10%
-10%
-1%
-25%
-11%
-11%
-10%
-14%
-19%
-19%
-16%
-27%
1%
1%
1%
0%
-9%
-9%
7%
-5%
-5%
-1%
-20%
-24%
-14%
1%
-32%
-6%
-6%
2%
-11%
-9%
-9%
-8%
-17%
-12%
-12%
-5%
-19%
ATL
-20%
-5%
-20%
-26%
-16%
4%
-21%
-15%
-12%
12%
-19%
-34%
-14%
-11%
-14%
-15%
-21%
-7%
-20%
-12%
-24%
-4%
-13%
-15%
-11%
-14%
-24%
-13%
-2%
-12%
-16%
-10%
-2%
-12%
-11%
-19%
-11%
-20%
-21%
MIA
-17%
-25%
-21%
10%
-11%
-2%
-12%
-21%
-13%
8%
-20%
-22%
-6%
26%
-11%
-31%
-8%
14%
-12%
-11%
8%
-24%
3%
-13%
-2%
-19%
-10%
-27%
24%
-31%
-29%
-7%
26%
-14%
-22%
-8%
45%
-16%
-29%
CHI
-14%
3%
-17%
-19%
-16%
-18%
-10%
-22%
-23%
-25%
-20%
-20%
-14%
-16%
-10%
-14%
-17%
-20%
-17%
0%
8%
-9%
2%
-10%
-4%
2%
-31%
-11%
-4%
-13%
-13%
-16%
-19%
-18%
-10%
-20%
-24%
-22%
-16%
LA
-25%
-40%
-19%
-32%
-15%
-28%
-12%
-11%
-23%
-39%
-11%
-26%
-16%
-20%
-21%
-3%
-12%
-31%
-30%
-12%
-13%
-1%
-19%
-6%
-7%
-9%
-3%
-18%
-35%
-18%
-16%
-29%
-29%
-25%
-11%
-18%
-34%
-25%
-6%
NATIONAL
-18%
-18%
-13%
-22%
-14%
-8%
-15%
-17%
-17%
-9%
-18%
-23%
-10%
-7%
-10%
-11%
-14%
-6%
-13%
-3%
-8%
2%
-7%
-11%
-4%
-9%
-20%
-17%
3%
-21%
-18%
-15%
-16%
-15%
-15%
-14%
0%
-17%
