“It’s a personal touch — one on one. If you
make one person happy, then they’ll tell another friend and so on. I’m just trying to use
these social networking tools to expand
that personal way of doing things.”
That’s the key to unlocking the potential
of social media marketing: make it personal
for your guest. Tailor the offers or updates
to the interests of your patrons and keep
the communications fresh and engaging,
and watch your business grow. NCB
Garrett Peck is the author of The Prohibition Hangover:
Alcohol in America from Demon Rum to Cult Cabernet,
(September 2009). Visit www.prohibitionhangover.com.
Tips for Social Media Success
