Casual Dining Fine Dining

NYC DC -2% 4% -2% 4% 10% 3% -14% 5%

ATL 0% 2% 1% -16%

MIA 0% 17% 0% -9%

CHI -13% -12% -12% -16%

LA -8% -16% -5% 0%

National 3% -5% 0% -8%

Import

Bar

Casual Dining Fine Dining

-18% -18% -16% -19%

-8% -9% -9% -10%

-23% -20% -23% -27%

-14% 6% -18% -20%

-13% -13% -14% -17% -19% -13% -9% -10% -14% -15% -2% -16%

Source: GuestMetrics for Nightclub & Bar

Wine Sales Trends: January - June 2009

Percent Change in Dollar Sales Compared to January - June 2008

Red

Bar

Casual Dining Fine Dining

NYC -36% -36% -13% -37%

DC -25% -25% -24% -26%

ATL -31% -24% -28% -36%

MIA -26% -8% -16% -29%

CHI -26% -24% -24% -26%

LA -19% -26% -23% -17%

National -28% -19% -24% -29%

White

Bar

Casual Dining Fine Dining

-26% -26% 0% -29%

-26% -26% -27% -26%

-29% -25% -26% -25%

-20% -11% -19% -21%

-13% -28% -25% -7%

-19% -26% -23% -16%

-22% -25% -23% -21%

Rose

Bar

Casual Dining Fine Dining

-29% -29% -24% -32%

-24% -24% -14% -28%

-42% -15% -43% -40%

-21% -24% -26% -28%

-45% -16% -28% -42% -48% -35% -9% -22% -26% -44% -10% -28%

Source: GuestMetrics for Nightclub & Bar

sive in promoting beverage alcohol.”

Another individual market trend to note: beer sales in the nation’s capital. While total beer in all hospitality segments in Washington, D.C., declined 2 percent, sales of domestic beer grew 4 percent from January to June. Interestingly, domestic beer in fine dining increased 5 percent.

In New York, wine sales took a severe beating (down 33 percent), particularly in fine dining restaurants (- 35 percent). Overall, beverage alcohol sales in New York metro bars, nightclubs and restaurants declined 21 percent.

While this report is indeed grim, GuestMetrics anticipates a more

positive trend occurring in the final six months of 2009. “The numbers show that the biggest opportunities exist with spirits and beer, and the key is to drive sales with effective promotions,” says Posten.

“As we saw in Miami, the ability to push out good promotions or even to pair beverages with food on special menus or promotions will impact sales,” says Brian Barrett, president and CEO of GuestMetrics. “You can direct the guest to drinks that deliver value for them and profit for you.

“We expect to see some leveling off in the final six months of ’09 and then a pick-up in beverage alcohol sales next year,” he concludes. NCB

The sales trend information presented here is derived from

GuestMetrics’
analysis of point-of-
sale data from 2,800
bars, nightclubs and
restaurants in six major metro markets.
The data sample represents 104 million
guest checks totaling $4.5 billion in food
and beverage sales. The operators involved
utilize the GuestMetrics GuestSnapshot
Enterprise Reporting Solution, which is
uploaded daily from point-of-sale systems.

This report is the first of an ongoing series of quarterly reports Nightclub & Bar will publish on current on-premise sales trends. Nightclub & Bar is the exclusive media partner of GuestMetrics. This and future reports will be hosted on our web site, www.nightclub.com. For more information about GuestMetrics, visit www. guestmetrics.com.