CHART Rewards Cheesecake Factory’s
Commitment to Company Culture
At its 78th semi-annual hospitality training conference in Cleveland, the Council of Hotel
and Restaurant Trainers (CHART) presented the 2009
Commitment to People Award to David Overton,
founder, chairman and CEO of The Cheesecake Factory
Inc. The award is bestowed to a CHART member’s
CEO/president who demonstrates outstanding
commitment to the company’s associates.
The workplace of The Cheesecake Factory reflects
a family-focused atmosphere and highlights communication throughout the
corporation, according to CHART. The New Employee Orientation allows
new hires to immerse themselves in the company’s culture, and the com-
mitment to education continues through ongoing development programs for
management. The Cheesecake Factory Institute is hosted for new managers
and provides in-depth training, while The Professional Assessment and De-
velopment Center provides extensive training for management several times
a year. Finally, quarterly newsletters are key to keeping employees up to date
and involved with the company.
“We recognize that individual staff members in our restaurants are the
heart and soul of The Cheesecake Factory,” Overton said in a statement.
“These individuals play a distinct and vital role in providing absolute guest sat-
isfaction and delivering The Cheesecake Factory promise of caring service.”
More than 1,000 bartenders from around the world joined forces at Tales of the Cocktail to proclaim Cachaça as
Cachaça, not as Brazilian Rum, as currently required by U.S. law.
The Cachaça Declaration of Independence was unanimously signed
and ratified, and it will be sent to the U.S. Government’s Alcohol
and Tobacco Tax and Trade Bureau (TTB), the agency responsible for
labeling spirits. The original document will be sent to the Museum of
the American Cocktail in New Orleans for display.
As part of the ceremonies, bartenders gathered in front of the
Hotel Monteleone in New Orleans and chanted “Legalize Cachaça”
alongside a local street jazz band. Traffic was stopped, and Leblon
Cachaça’s Gerard Schweitzer read the declaration aloud. When
local law enforcement arrived to clear the street, they signed the
declaration as well.
Supporters intend to continue the “Legalize Cachaça” campaign
until the government approves the recognition of Cachaça as a legal
description. Cachaça is the third most consumed spirit in the world
and is made from fresh sugar cane juice not molasses, as are most
rums. The United States is one of the few countries that does not
recognize Cachaça by its official name.
To learn more and to sign the Declaration, visit www.
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