Pure Revolution, a water-treatment- solution company, announced the winners of its national search to
find a “Revolutionary Mixologist” — one
who understands the importance of water
and ice in the perfect bar concoction.
During the National Restaurant Associa-
tion Show in May, finalists Charles Joly,
Jennifer Contraveos and Debbie Peek
competed with their creations that high-
lighted pure water and ice.
The finalists showed off their concoc-
tions at Mother’s Original Bar. Judges’
scores and audience response were used
to declare all three finalists winners of
the competition; each winner received
a round-trip visit to Las Vegas and the
opportunity to be a guest bar chef at
Rhumbar at the MGM Mirage.
Contraveos’ Crushed Velvet cocktail
had a base of Cabana Cachaça and elder-
flower liqueur and a simple syrup made
with purified water. Muddled raspberries
were added, along with clear ice from
purified water. Peek’s Pure Corazon
creation was based on a smooth tequila,
simple syrup from purified water and
sugar, fresh lime juice and cucumber,
and it was shaken with purified ice. Joly’s
masterpiece, The Revolution is Now, in-
volved gin, a mix of Green Chartreuse and
Lillet Blanc, chamomile syrup made with
purified water, and sage suspended in ice
made with purified water.
Finalists were selected from video and
e-mail applications posted on You Tube
and other social media sites. Each
video had to include a description of the
mixologist’s concoction and/or how pure
ice or water is an important component
of the drink. According to Pure Revolu-
tion, bad-tasting ice can ruin the taste of
a drink, and the contest was developed
to commend the bar chef who shares an
appreciation for the importance of pure
ice and water.
When potential patrons seek out a nighttime destination, one
web site aims to give them a one-stop-
shop for finding a new hot spot.
Nightscope.com, an entertainment
search engine currently servicing the
U.S., United Kingdom and Australia,
allows users to search listed venues by
location, type, music genre, events,
facilities/services, bar offerings,
entertainment facilities and food
Create a Concoction for the Cure
Marnier, Milagro Tequila, Sa
Whether an at-home drink maker or a professional mixologist, everyone can enjoy making a cocktail creation for a good cause at the upcoming
2009 Ultimate Cocktail for a Cure Competition.
The competition, benefiting the breast cancer foundation Susan G. Komen
for the Cure, will accept entries until August 31, with the finals being held
in Las Vegas in late September. Contestants will compete in three divisions:
amateur, professional and Ultimate Bar Chef, which features a mystery
ingredient and time limit for contenders.
Sponsors are Sence Rose Nectar, Hendrick’s Gin, Absolut 100 Vodka, Grand
gatiba Cachaça and Sonoma Syrups. All recipes must include Sence Rose
Nectar and at least one of the other sponsoring products.
“During this time of global economic challenge that we all face, we are proud to be part of an industry
that holds constant to its sense of community and is willing, even during the most difficult of times, to step
forward and make a difference,” says Katherine Tait, CEO of Sence-Worldwide.
“Absolut is dedicated to supporting the education and growth of the beverage industry worldwide and
in turn helping worthy causes such as Susan G. Komen for the Cure,” states Simon Ford, brand ambassador
for Pernod-Ricard USA.
Entries for drinks will be accepted from competitors worldwide. Judges for the first two rounds are
spirits and mixology experts Tony Abou-Ganim, Tobin Ellis and Steven Olson.
For entry forms, rules, donations and more information about The Ultimate Cocktail for a Cure
Competition, visit www.UltimateCocktailforaCure.com.
For bar operators, Nightscope.
com offers free registration and
online services, including the ability
to upload and manage details of the
venue, from services to promotions.
The site requires no web or HTML
experience, according to the company.
By being listed on the site, venues can
market themselves at no cost.
Nightscope.com launched in May.
For more information or to register
your venue, visit www.nightscope.