contents
MoMnathy 2009, Volume 24,, Issue 15
{features}
{features}
12 The Best in Bar
Management:
Mind, Body & Spirit
Improve staff morale or suffer
the financial consequences.
By Robert Plotkin
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14
It’s a Wrap!
The 2009 Nightclub & Bar
Convention and Trade Show put
industry innovation on display.
By Donna Hood Crecca
32
Tasteful Trend
Once intended as time savers,
flavored spirits now deliver on
quality. By Jenny Adams
26
Five Star Award
Winners
Dale DeGroff receives the
2009 Lifetime Achievement
Award, and four outstanding
professionals also take home
trophies. By Donna Hood Crecca
34
Harnessing Star Power
How to ensure celebrity
appearances drive business into
your club without driving you
crazy. By Jenny Adams
{departments}
14
On The Cover Cover text
20
On The Cover
Game Changers
Exquisite club environs,
attention to detail and
high levels of guest service earn
Victor Drai, Cy Waits and Jesse Waits
the 2009 Operator of the Year Award
from Nightclub & Bar.
By Donna Hood Crecca
{departments}
4 Editor’s Note
6 Industry News
8 Marketing & Promotion
12 Recipe Book
34 Building the Brand
38 Event News
2 Editor’s Note
4 Industry News
6 Marketing & Promotion
10 Recipe File
36 Serve Responsibly
39 Serve Responsibly
39 Wine Wisdom
40 The Shelf
41 The Vine
42 The Brew
42 The Shelf
44 The Vine
44 The Brew
45 The Vibe
45 The Wire
46 Ad Index
47 Ad Index
48 Nightcap
48 Nightcap
Cover photo: From left, Jesse Waits,
Victor Drai, Cy Waits.
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